What started as a simple fix became a completely new approach to how bags work.

Three dedicated compartments — not an insert, not an afterthought. They're built into the structure.

Phone has a place. Keys have a place. You stop searching.

I've filed over 15 patents on this system, with more currently in the pipeline. Not because I love paperwork, but because it actually works — and it deserves to be protected.

Vitale is my family name — my great-great-grandfather, Felice Giacomo Vitale.

He was a lawyer who protected his family and preserved historical manuscripts during World War II, even at great personal cost.

'm not saying my crossbody bag is heroic. But I like naming it after someone who solved hard problems and looked out for the people around him.

I didn't want a bag you have to baby.

Tessuto™ is lightweight, water-resistant, and wipes clean. Spill your coffee? It's fine. Get caught in the rain? Also fine.

A bag should work for your life, not the other way around.

Vitale is one half of the story.

The other half is DivideNPac — clear TPU , stadium-approved bags, organizers and food-grade bags with the same patented compartment system. Different look, same "stop digging" philosophy.

Both are part of the By Myriad family.

I make organized bags that look good and don't require a PhD to use.

That's it.

— MaBelle Bray
Founder, Vitale by Myriad