Our Story
Structure Meets Soul
Vitale by Myriad came out of a moment I didn’t expect.
For years, I had been working on DivideNPac, my line of organizer bags - focused on organization, structure, and making life feel less chaotic. One night, I grabbed one of my early prototypes, threw in my phone, keys, and a credit card, and walked out the door.
That was it. No digging. No overpacking. Everything just… worked.
I was kind of obsessed.
That moment - that feeling - became Vitale.
That sense of ease - having everything in its place, but still looking beautiful - stuck with me. It pushed me to take the idea further, to create something more elevated. I started exploring materials, traveling to Lineapelle in Milan, and falling in love with textures, finishes, and the way things feel in your hands.
I’m very tactile by nature. I’m drawn to softness, structure, and contrast - and I think having ADHD plays into that. When something feels good and functions effortlessly, it creates a sense of calm. That’s what I wanted to design.
The organization isn’t an insert or an afterthought. Three dedicated compartments are built into the structure of every bag - your phone has a place, your keys have a place, and you stop searching. The design is backed by 12+ US patents - not because I love paperwork, but because it works, and it deserves to be protected.
Vitale is my way of bringing all of that together: organization, beauty, and versatility. Each piece is designed to move with you - working as a wallet, a crossbody, or a clutch, depending on what you need in the moment. And they’re made to keep up. They’re water resistant, so a spilled coffee or a sudden rain isn’t a crisis.
It’s become the only kind of bag I’ve carried for the past few years. I design them to be used, lived in, and put through the wringer.
The name is personal. Vitale is my family name - it comes from my great-great-grandfather, Felice Giacomo Vitale, a lawyer who protected his family and preserved historical manuscripts during World War II, at great personal cost. A bag isn’t heroic. But I like carrying the name of someone who solved hard problems and looked out for the people around him.
Vitale and DivideNPac grew from the same idea, and they still share it. DivideNPac brings the same patented design to clear stadium bags, organizers, and food-grade bags - a different look, the same belief that you shouldn’t have to dig. Both are part of the By Myriad family.
Because when everything has its place, you don’t have to think about it - you can just go.
MaBelle Bray
Founder, Vitale by Myriad
