Most bags are variations of something that already exists. A tote. A crossbody. A clutch. Different colors, different hardware, same basic idea.
The Vitale bag is not that.
And the reason we can say that with confidence is because the United States Patent and Trademark Office agrees. The Vitale bag design is patented — which means it was reviewed, examined, and determined to be genuinely original. Nobody else has this. Nobody else can make this.
Here's what that actually means, and why it matters when you're deciding whether this bag is worth it.
What a Patent Actually Means
A patent isn't a logo or a brand name. It's legal protection granted by the government for an invention that is new, useful, and non-obvious. To get one, you have to prove that what you've created doesn't already exist — and that it works.
The process takes years. It involves detailed technical drawings, written descriptions of every element of the design, examination by a patent officer, and often multiple rounds of revision and resubmission. It is not fast, it is not cheap, and it is not guaranteed.
When you buy a Vitale bag, you're buying something that went through all of that. Something that was invented, documented, defended, and protected.
The Engineering Behind the Clamshell
The clamshell opening sounds simple. Open flat, see everything, snap shut. But getting that to work — consistently, at scale, in a bag that holds its shape and looks beautiful — required real engineering.
The bag has to splay completely flat without warping. The TPU pockets have to hold their shape and stay clear over time. The magnetic closure has to align perfectly every time you snap it shut. The strap has to distribute weight evenly so the bag sits right on your body.
Each of those elements was prototyped, tested, and refined. That's not what happens when someone cuts fabric and sews a pocket. That's product development.
Why Our Vegan Leather Is Different
We hear this sometimes: "It's synthetic, so it should be cheaper."
Here's what that misses.
Our vegan leather comes in the textures and finishes we chose for the collection — snake, pebble, croco, matte, and metallic. It’s water-resistant, wipes clean, and holds its structure in daily use.
The construction of this bag — with its internal TPU pockets, clamshell frame, and magnetic closure — is also significantly more complex than a single-compartment bag. More components. More precision. More cost.
Vegan doesn't mean cheap. It means we made a choice not to use animal leather — and we found a material that performs beautifully without it.
You're Early. That's a Good Thing.
Vitale By Myriad is a new brand. We know that. And we've priced our bags to reflect that — because we'd rather earn your trust with a fair price now than ask you to take a leap on a name you don't know yet.
But here's what we also know: the people who find us now are the ones who'll say they had this before everyone else. The design is patented. The concept is original. And we haven’t found anything else that works quite the way this bag does.
The first movers always look smart in hindsight.
Come See What We Built
— MaBelle Bray, Founder, Vitale By Myriad
