I used to be a multiple-bag person.
You know the type. One bag for the gym. One for work. One for the weekend. And every single time I switched, I'd spend five minutes transferring everything — phone, keys, ID, credit card, lip gloss — from one black hole to the next. And then I'd get to wherever I was going and spend another five minutes digging for whatever I needed.
I was frustrated. Not just a little. Deeply frustrated.
It Started With My Daughter's Lunch
I was packing my daughter's lunch one morning — multiple bags, nothing touching, everything in its own space. The bags got thrown away. She didn't even get through half of them because switching between them was too distracting.
And I thought: I feel that.
I wanted one bag where every item had its own space. Where I could find anything in seconds without dumping everything out. Where I didn't have to transfer, reorganize, or dig. That frustration became DivideNPac — a food-grade, compartmentalized organizational system built around the idea that everything deserves its own space.
The Night Everything Changed
One evening I was running late. I grabbed a DivideNPac prototype — nylon and TPU, still testing sizes, no molds yet — and threw in my phone, keys, ID, and credit card. I used it as my clutch for the night.
And something clicked.
I could use my phone right through the bag. Tap, text, scan — without ever taking it out. I found everything within seconds. I unlocked my car without digging through anything. I had all these functions in one grab-and-go bag, and I was completely hooked.
That prototype became Vitale By Myriad.
What I Actually Needed (And Couldn't Find)
I didn't need a bigger bag. I didn't need more pockets. I needed a bag that was organized by design — where the structure did the work so I didn't have to think about it.
I needed:
- My phone accessible without taking it out
- My keys, ID, and cards each in their own spot
- To find everything in under 3 seconds
- One bag that worked as a crossbody and a clutch
- Something beautiful enough that I actually wanted to carry it
That bag didn't exist. So I made it.
Structure Meets Soul
Every Vitale bag is built around the same obsession: everything in its own space, find it fast, grab and go.
The touchscreen phone pocket means you never have to take your phone out — tap, text, scan QR codes, use Apple Pay, unlock your car with your key fob, all through the bag. The 180° clamshell opening gives you a full view of everything inside. Three patented compartments keep your world organized without you having to think about it.
And I love color. Color makes me happy. So I made them beautiful too.
Structure is how we move through life. Soul is who we are.
If you've ever stood at the door digging through your bag while your keys were right there — this bag is for you.
— MaBelle Bray, Founder, Vitale By Myriad
